Why Think Twice Before Activating Experiential Marketing?

Why Think Twice Before Activating Experiential Marketing?

Experiential marketing (IM) is an interactive marketing strategy built on engaging customers and encouraging customers with brands. Unlike its traditional and digital counterparts, the audience is active participants of campaigns. It aims to establish rapport between the buyer and provide, which is essential in today‚Äôs socially-driven society. For the business executive, this sounds interesting. The best …

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