Business

Why Think Twice Before Activating Experiential Marketing?

Why Think Twice Before Activating Experiential Marketing?

Experiential marketing (IM) is an interactive marketing strategy built on engaging customers and encouraging customers with brands. Unlike its traditional and digital counterparts, the audience is active participants of campaigns. It aims to establish rapport between the buyer and provide, which is essential in today’s socially-driven society. For the business executive, this sounds interesting. The best […]

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Importance of Automation in Customer Loyalty Programs (Infographics)

Customer loyalty programs reward loyal customers by making repeat purchases, encouraging them to buy more products and services from the company. The customer loyalty program measures the business’s ability to meet its customers. It allows you to measure customer retention and loyalty, understanding, and satisfaction. The program is often set at one or both the

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